Turn WhatsApp Conversations into Business Outcomes

Meta Business Agent Platform on WhatsApp

Help customers discover, decide, buy, book and get support through AI-powered conversations on WhatsApp.

Built Around Your Business
Conversations That Feel Human

One always-on AI agent that can handle thousands of conversations simultaneously, work in your brand voice, connect with your existing systems, and hand off to humans when needed.

Why Meta Agent for Business?

Missed opportunities

Slow follow-ups can mean leads and sales disappear.

Funnel drop-offs

Customers lose momentum between discovery and purchase.

Repetitive support

Teams spend time answering questions that can be automated.

Disconnected journeys

Customers repeat information every time they return.

What can your AI agent do?

Discover

Help customers find the right product, service or information through natural conversation.

Qualify

Capture and qualify leads from WhatsApp conversations and ads that click to WhatsApp.

Recommend

Use conversation context and customer signals to surface relevant recommendations.

Convert

Let customers browse, select and pay without leaving the conversation.

Support

Handle order tracking, returns, exchanges, FAQs and other post-sale interactions.

Re-engage

Trigger timely follow-ups for abandoned carts, reorders and tailored offers.

Escalate

Hand complex or sensitive conversations to human agents with context intact.

One AI agent. Different business outcomes.

Retail & E-commerce

Product discovery Recommendations Abandoned-cart recovery Post-order support Checkout

Food & Beverage

Ordering Delivery tracking Recommendations Loyalty

Travel & Hospitality

Trip planning Booking Disruption recovery Multilingual support In-stay upselling

Automotive

Lead qualification Test-drive booking Financing guidance Service scheduling

AI at scale needs more than
intelligence. It needs control.

Enterprise-grade security

ISO 27001, GDPR and CCPA compliance.

AI guardrails

Configurable controls for agent behaviour, response boundaries and content quality.

Audit logging

Visibility into agent behaviour and automated decisions.

AI at scale needs more than intelligence. It needs control.

Data protection by design

Business systems connect securely, with controls around how data is used.

Human oversight

Seamless handoff when human intervention adds value.

Custom SLAs

Enterprise-grade reliability and support.

Faster Implementation- From pilot to production

Find your use case

Identify the customer journey with the clearest business impact.

Connect your systems

Integrate your CRM, catalogue, knowledge base and other relevant systems.

Configure your agent

Give it your knowledge, brand voice, permitted actions and guardrails.

Launch a pilot

Go live on WhatsApp and track the metrics that matter - from cost per action to customer satisfaction.

Scale

Expand successful journeys across customer lifecycle stages and use cases.

Meta Business Agent Platform on WhatsApp