WhatsApp Government Industry Solutions

Scale outreach, reduce operational load, and deliver measurable outcomes built for the compliance and trust standards India's institutions require

Trusted by Government Institutions & Public Sector Bodies

Key Focus Areas in Strengthening Public Service Delivery

Limited Citizen Reach

Many eligible applicants remain unaware of welfare schemes due to limitations in reaching them through the right communication channels.

Manual-Heavy Workflows

High volumes of citizen requests and queries are still handled manually, leading to slower response times and inconsistencies.

Single-Channel Dependence

Government messages often rely on a single communication channel, which can go undelivered due to device or network limitations.

Elevate Your WhatsApp Experience: Explore the Possibilities

Verified Branding

Authenticated profile with blue tick

Flows

Build bespoke customer journeys

Multilingual Support

20+ languages supported

CTWA

Targeted ads for entry & lead gen

Web Views

Engage with web content in-app

Payment

Native payment with UPI & card/banking

Rich Media

Audio, image, video, documents, carousels

CTA/Reply Buttons

Quick actions & suggestive replies

Voice Calls

Bi-directional VoIP calls within thread

AI Bots

Guided flows for FAQs, queries & service requests

Communication for Government Service Delivery

Reach Individuals instantly with clear, large-scale communication.

Drive scheme awareness through targeted citizen outreach
Promote public health campaigns with timely reminders
Strengthen voter awareness and participation
Deliver policy updates with speed and clarity
Share critical disaster preparedness guidelines for public safety

Facilitate applicants’ enrollment into government services.

Facilitate scheme enrollment
Enable health scheme registrations
Manage subsidy and welfare applications
Support document submission and KYC
Provide application acknowledgements

Enable seamless scheduling and management of public visits.

Schedule and share health check-up appointments
Manage Passport Seva and government office visits
Handle RTO appointments, including driving licence tests
Enable CSC centre bookings
Schedule vaccination slots

Keep end-users informed at every stage

Share application status updates
Provide document verification updates
Track service request progress
Update certificate and ID delivery status
Notify approvals and rejections

Enable quick resolution of citizen issues.

Register grievances and generate tickets
Track complaint status
Send escalation and follow-up notifications
Report sanitation and utilities service issues.
Handle citizen helpline queries

Deliver critical information when it matters most.

Send flood, earthquake, and cyclone alerts
Share public safety advisories
Notify health emergencies
Update traffic and infrastructure disruptions
Issue weather warnings and evacuation notices

Enable smooth and timely government payments.

Send property tax reminders and enable collection
Facilitate utility bill payments
Enable traffic challan payments
Manage license and permit fees
Provide payment confirmations and receipts

Capture beneficiaries' feedback to improve services.

Conduct post-service satisfaction surveys
Gather feedback on scheme effectiveness
Run public opinion polls
Capture citizen experience ratings

Public Sector Case Studies

Government of Odisha

150+ Services
11 Services to Apply
Bilingual Support

Citizens can apply for certificates, track requests, and access government services directly on WhatsApp, without visiting offices or using multiple portals.

Source: https://informatics.nic.in/news/1618

Government of Tamil Nadu

51 Citizen Services Delivered
24/7 Service Delivery
Billingual Support

Citizens can download certificates, pay bills, and access government services directly on WhatsApp, without navigating multiple website portals or visiting physical office.

Source: https://www.facebook.com/TNDIPR/posts/tamil-nadu-e-governance-agency-launches-namma-arasu-whatsapp-chatbot-bringing-go/1200736952241756/

What's New

MM Lite API

Direct marketing API that optimizes message delivery and reads, improving CX and campaign performance compared to the Cloud API
Exclusive performance benchmarks and actionable recommendations to continuously improve campaign metrics
New features like customizable TTL (Time-to-Live) controls to fine-tune message delivery and campaign duration
Advanced reporting enabled by Conversion API offering visibility into web and app conversions for smarter decision-making

Voice Calling API

Seamless bi-directional (customer-initiated and business-initiated) calls within the WhatsApp thread
- All customer-initiated calls are free
- Business-initiated calls charged based on customers’ country code, call duration and volume tier
VoIP-powered feature, meaning the call takes place over the Internet as opposed to landlines (i.e., PSTN)
Perfect for handling complex support queries or assisted buying journeys where messaging alone falls short

Native Payments

Checkout and pay for goods and services without being redirected outside WhatsApp
Supports UPI apps, credit/debit cards, net banking, wallets, EMI, and more Businesses can connect marketing messages (Carousel, Image, Video) with a native checkout button for instant conversion
Advanced features:
- Dynamic VPA (no static setup required)
- Automated payment reminders for carts, invoices, and subscriptions
- Third-party validation for BFSI use cases
- Cashback, coupons, and targeted offers to boost engagement

Click-to-WhatsApp Ads

Drive customers from Facebook and Instagram ads directly into WhatsApp chats
Set up and manage campaigns through Meta Ads Manager with advanced targeting by location, language, and interests, deployable across Feed, Stories, and Marketplace.
Engage, qualify and convert high-intent leads instantly using pre-filled forms and action buttons
Track ad insights like impressions, CTR, CPC, CPM, and more