Unleash your business's full potential today with SmartPing, the authorized provider of WhatsApp Business API

  • Seamlessly connect your phone number to the WhatsApp Business API.
  • Effortlessly manage customer communication across multiple devices.
  • Efficiently distribute chats among your team members.
  • Ensure the security of customer interactions through WhatsApp Business API’s robust end-to-end encryption
  • Amplify customer engagement through rich media messaging enabled by the WhatsApp Business API.
  • Provide seamless customer assistance with multilingual support and automated replies.
  • Gain valuable insights and optimize campaigns with WhatsApp API Insights.
  • Drive sales growth with smart call-to-action notifications on WhatsApp.
  • Streamline customer support processes and reduce costs with WhatsApp chatbots.

Initiate your journey with Smartping’s
WhatsApp Business API in just a few steps:


Verify ID with necessary documents and request approval for WhatsApp account.


Configure WhatsApp number and get Green Tick from Smartping.


Unleash your business’s full potential today with SmartPing, the authorized provider of WhatsApp Business API


Share your official Facebook Business Manager ID to establish a brand presence.


Get API token after verification for harnessing the power of WhatsApp API

WhatsApp API is the ideal solution for mid-size or large businesses to effectively reach their customers.



Primarily designed for personal messaging, it lacks the necessary features for business communication.


Whatsapp Business

Tailored for small businesses, it offers additional features beyond the standard app but may not meet the requirements of larger enterprises.


Whatsapp Business API

Perfect for companies seeking automation of bulk WhatsApp campaigns and enabling multiple employees to engage with customers. It provides a comprehensive solution for streamlined and efficient customer communication.

Experience improved business communication on WhatsApp as we introduce the revised Meta Structure and Template Types,

effective from June 1st, 2023. Get ready for enhanced interactions and more effective messaging.


The concept of Business-initiated conversations has been simplified into three categories: utility, authentication, and marketing, each with its purpose on the WhatsApp Business Platform.

  • Marketing Conversations are designed to engage customers with promotions, offers, updates, and calls to action. They provide businesses with an opportunity to reach out to their customers and drive sales or promote their brand.

For eg : The customer makes a purchase from an online store. The store sends a personalized message thanking the customer and offering an exclusive discount. The message aims to engage the customer and encourage future purchases.

  • Utility Conversations are designed to facilitate specific customer requests, provide transaction updates, and send post-purchase notifications. They serve practical purposes related to customer transactions and interactions

For eg : The customer places an order online. The store sends a message with shipping details and a tracking number. The message ensures the customer is informed about the order status.

  • Authentication Conversations focus on securely authenticating users with one-time passcodes for account verification and recovery. These conversations are designed to ensure the security and integrity of user accounts.

For eg : The user forgets the password for an online banking account. Bank sends a one-time passcode via template message for account recovery. The purpose is to securely authenticate the user.

  • User-initiated conversations now fall under the category of Service Conversations. These conversations are designed to address customer inquiries and provide support based on the user’s initiation.

For eg : A customer initiates a conversation with a business through the “Chat with Support” button on an e-commerce website. This falls under the Service Conversations category, where the business addresses customer inquiries and provides support.

  • Businesses will now be charged per 24-hour conversation, with rates varying based on different conversation categories or individual messages. Submitting a template opens a new conversation of the corresponding category. The charge for that category applies, except when the template is submitted during an ongoing conversation of the same category, in which case both charges are combined and billed to the business.