Leading Financial Services Provider % - Smartping
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Accelerated Campaign Execution and Fail-Safe Delivery for Loan Campaigns

Leading Financial Services Provider

About the Customer

A financial services provider offering secured and unsecured loans, focused on improving digital onboarding and customer acquisition journeys.

Business Challenges

  • Reduce delays in campaign execution and improve turnaround time
  • Re-engage users dropping off during the loan application journey
  • Ensure uninterrupted communication across channels for critical updates

Solution Delivered

  • Enabled nudges to drive Video KYC completion for loan applicants via WhatsApp
  • Executed retargeting campaigns for mid-journey drop-offs, such as pre-approved and instant loans
  • Provided analytics-led campaign optimization with continuous re-alignment
  • Implemented a failover mechanism across WhatsApp, RCS, and SMS for seamless delivery

Impact Delivered

6x

faster campaign execution

30 Minutes

campaign turnaround time

WhatsApp → RCS → SMS

Multi-channel failover mechanism deployed

2x

higher engagement via BAU

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