India’s leading NBFC offering loans % - Smartping
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Improved Lead Generation and Qualification for a Personal Loan Campaign

India’s leading NBFC offering loans

About the Customer

India’s leading NBFC offering personal, business, and rural loans

Business Challenges

  • Boost awareness and adoption of personal loans across new and existing customers
  • Accelerate lead qualification and acquisition to reduce turnaround time
  • Track KPIs and optimize campaign performance with data-driven insights

Solution Delivered

  • Leveraged OTT messaging (WhatsApp for Business & RCS) and SMS channel for mass outreach
  • Delivered multilingual campaigns in 10+ regional languages
  • Implemented campaign optimization and cross-channel ROI analytics to drive continuous performance improvement

Impact Delivered

2.5 Cr+

messages sent monthly

100K+

leads generated

10K+

leads converted

10%

average sales uplift

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